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Google Pilot Launches Test Social App Shoelace

Google’s Area 120 incubator, which handles the company’s more experimental offerings, has launched a new hyperlocal social networking app called Shoelace, according to reports.

The app is being pilot tested in New York City and other selected areas, and it’s meant to grow a person’s friend group by matching people who have the same hobbies or likes.

“Shoelace is a mobile app that helps connect people with shared interests through in person activities. It’s great for folks who have recently moved cities or who are looking to meet others…

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