Ever since the Italian entrepreneur Oscar Farinetti opened the first Eataly in Torino 12 years ago, he’s dreamed of bringing his Italian marketplace to Paris. But he would have to perfect the concept in 37 other locations, from Tokyo to Las Vegas, before this dream would become a reality.
“The French consumer is mature and fanatical about food,” said Mr. Farinetti, 64, last month at Eataly Paris Marais, which is to open to the public in mid-April. “They understand artisanal products, they know wine, and they’re incredibly curious. You can’t make any mistakes.”