Travel News

Virgin Atlantic CEO Gets Candid On Brand Value, Transatlantic Competition


Shai Weiss, CEO, Virgin Atlantic says the airline’s new A350 cabins fit competitive economics while keeping to the expectations that customers have built up for the airline over three and a half decades.

Shai Weiss, CEO Virgin Atlantic.

Virgin Atlantic

Those expectations have changed and Virgin’s brand has evolved to meet them, especially recently, forfeiting some of its ‘playboy’ attitude in favor of a more inclusive sense of fun and delight. But Weiss says the ‘cheekiness’ that characterizes the airline is still intact. 

Right-sized A350

The…



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